Did your parents (or someone you really love) ever say ‘no’ to you?
Pretty sure your answer is YES.
Post being told ‘no’ – Did they love you any less? Did you love them any less?
A likely – NO.
Did you repeat the action that caused the ‘no’?
With consistency, I am confident you learnt to avoid that unwanted behaviour.
I rest my case
Just like rewarding a dog for the right behaviour - being consistent and communicating that a behaviour is unwanted is also important.
Does ignoring the behaviour work? Sure, it does, on some dogs – not all dogs. It depends on the personality of the dog and what stage of the learning phase it may be in.
If a particular method is not working after a couple of tries and your dog just does not seem to be learning the rules and boundaries you set - rethink your strategy and try again.
Be open to the various methods of training your dog. Most importantly, be fair to your dog. Keep striving for a better version of your dog.